Jon Ward’s Branding Blog

Picture your grandmother as a child. Now try to imagine a single moment in that childhood when she would have […]

Right now, somewhere in the world, a huge new building is filling up with data. The current drama about data […]

Here’s a thought experiment. Two bottles of olive oil sit side by side on a shelf, same price, same region, […]

Quick test. What’s the name of the laptop you’re using, the car you drive, or the phone in your pocket? […]

If AI plays a role in your product or service – and for more and more companies it does – […]

When we talk about building a brand, we often focus on the assets we can directly control: the positioning, the […]