Jon Ward’s Branding Blog

If you work in banking or financial services, you’ll be familiar with the legal phrase “Know Your Customer” or KYC. […]

In the world of small and medium-sized businesses, creating a standout brand isn’t just about following best practices or plugging […]

Branding in 2025 has often looked like  a race to keep up: new platforms, new tools, new formats, new expectations. […]

The secret of successful branding is simplicity. A great brand boils down to a single, compelling concept – the Big […]

Photo by Milad Fakurian on Unsplash Ever wondered why some brands stick in your mind, while others fade away? For small and medium-sized […]

Image by Roel Dierckens on Unsplash DEI (diversity, equity, and inclusion)…  CSR  (corporate social responsibility)… and environmental stewardship: these are hot-button topics! They’ve […]