Author name: Jon Ward

Human Is the New Brand Asset

Picture your grandmother as a child. Now try to imagine a single moment in that childhood when she would have […]

Right now, somewhere in the world, a huge new building is filling up with data. The current drama about data

Here’s a thought experiment. Two bottles of olive oil sit side by side on a shelf, same price, same region,

Quick test. What’s the name of the laptop you’re using, the car you drive, or the phone in your pocket?

If AI plays a role in your product or service – and for more and more companies it does –

When we talk about building a brand, we often focus on the assets we can directly control: the positioning, the

There’s a goldmine sitting in plain sight, and most small businesses walk right past it every day. It’s not a

If you’ve ever spent sleepless nights agonizing over whether your business should be called “Pelokin” or “Pelokon,” this one’s for

If you work in banking or financial services, you’ll be familiar with the legal phrase “Know Your Customer” or KYC.

In the world of small and medium-sized businesses, creating a standout brand isn’t just about following best practices or plugging