Jon Ward’s Branding Blog

There’s a goldmine sitting in plain sight, and most small businesses walk right past it every day. It’s not a […]

If you’ve ever spent sleepless nights agonizing over whether your business should be called “Pelokin” or “Pelokon,” this one’s for […]

If you work in banking or financial services, you’ll be familiar with the legal phrase “Know Your Customer” or KYC. […]

In the world of small and medium-sized businesses, creating a standout brand isn’t just about following best practices or plugging […]

Branding in 2025 has often looked like  a race to keep up: new platforms, new tools, new formats, new expectations. […]

The secret of successful branding is simplicity. A great brand boils down to a single, compelling concept – the Big […]